Growth strategy and go-to-market execution for category challengers
We help eCommerce, marketplace, and SaaS businesses seed and scale disruptive models — fast.
Who we help
10X Playbook is a boutique consultancy helping ambitious operators unlock performance through strategy, execution, and speed.We partner with founders, GMs, and investors in eCommerce, SaaS, and marketplaces to scale growth, launch new ventures, and solve high-impact problems with clarity and urgency.You’ll often find us embedded inside late-stage startups expanding into ANZ, or large corporates launching new ventures post-acquisition. Our sweet spot is working with challenger brands that have a strong product, a defensible moat, and either:
Ambitious expansion plans (e.g. international, new business units), or
Complex business environments (e.g. incubators inside mature companies)
We thrive in ambiguity and bring structure to chaos — seeding and scaling new offerings, accelerating adoption, and aligning teams around what matters most.
What we do
Growth Strategy & Go-to-Market
Launch bold ideas and scale faster with sharper GTM execution.
We seed and grow new offerings with a clear value prop, customer-led design, and a market-first mindset.Think: high-impact launches, GTM playbooks, expansion models that stick
Revenue Strategy & Profitability
Maximise yield through smart monetisation and margin discipline.
We unlock growth through pricing innovation, layered business models (B2B, B2C, 1st–3rd party), and strategic partnerships.Think: Pricing uplift, LTV expansion, monetisation levers built into product and partner strategy.
High-Impact Teams & Operational EfficiencyDesign lean, focused teams that execute at speed — and scale sustainably.
We improve team structure, drive clarity of focus, and reduce operational drag across major cost drivers like marketing tech and logistics.Think: execution velocity, automation where it counts, and ops tuned for margin and momentum.
Strategic Reviews & Board AdvisoryUnfiltered operating insight for founders, investors, and boards. We support strategic reviews, investment due diligence, and act as an independent advisor to leadership — offering pattern recognition and grounded judgment from real-world experience.Think: GTM audits, portfolio advisory, and being the voice in the room that’s seen scale from both sides.
Why work with us
We operate like owners, not consultants. We don’t just advise — we embed. We work shoulder-to-shoulder with your team to solve hard problems, fast, without adding noise.
We bring repeatable playbooks, not theory. From GTM to monetisation to ops, we bring tested patterns, not PowerPoints. We’ve scaled before — we know what works, and what breaks.
We focus on what matters most. We help you cut through the noise, align teams, and focus resources on the levers that actually move the needle.
We scale smart, not sloppy. We build lean, self-directed teams that can grow sustainably. No bloated overhead, no “burn to learn” mentality.
What Others Say
Remi brings a rare combination of strategic clarity and hands-on execution. He was instrumental in launching our D2C channel and aligning marketing, tech, and ops into one high-performing unit.
— Vice President, eCommerce & Product – Global Travel Tech
Remi guided our business through explosive growth with maturity and precision. He’s a natural leader who brings clarity to strategy, inspires teams, and delivers beyond his remit.
— Marketing Director, Marketplace Platform
Remi frequently challenged our assumptions and brought thoughtful leadership to both product and commercial decisions. He’s a trusted advisor I regularly call on.
— Head of Product, SaaS Scale-Up
Give him a shoestring and he’ll build the shoe. Remi gets things done. He’s creative, resourceful, and brings real energy to the team.
— Founder & CEO, eCommerce Venture
Remi frequently challenged our assumptions and brought thoughtful leadership to both product and commercial decisions. He’s a trusted advisor I regularly call on.
— Head of Product, SaaS Scale-Up
Let’s Talk
Looking to partner with 10XPlaybook?
Let’s connect!
Or email: [email protected]