Remi Mascio

Senior commercial finance leadership for businesses at inflection points

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Expertise

From strategy to execution. A complete value creation arc.

Six capabilities that cascade from strategic direction through to financial performance. Each builds on the last. Together they form a complete operating system for value creation.

01

Strategy and Capital Allocation

Where to play, where to invest, what to exit. I help leadership teams prioritise markets, validate investment theses, and allocate capital to the highest-returning opportunities.

Portfolio Strategy Market Entry Investment Thesis Capital Allocation
02

Commercial Growth and GTM

Revenue acceleration through sharper go-to-market execution. I build acquisition engines, partnership strategies, and channel architectures that convert market opportunity into revenue.

Revenue Growth GTM Strategy Partnership Development Customer Acquisition
03

Pricing and Monetisation

Extract maximum value from every transaction and relationship. I design pricing architectures, margin frameworks, and monetisation models across B2B, B2C, and marketplace structures.

Pricing Strategy Margin Optimisation Monetisation Design LTV Expansion
04

Digital and D2C Transformation

Build new channels and digital capabilities from business case to launch. I lead end-to-end D2C builds including platform selection, system integration, and go-to-market execution.

D2C Strategy eCommerce Build Platform Integration New Venture Incubation
05

Operational Efficiency and AI

Unlock cash and reduce drag without cutting growth. I rationalise cost structures, optimise working capital, and deploy AI and automation where the leverage is highest.

Working Capital Cost Optimisation Process Automation AI-Enabled Finance
06

FP&A and Financial Performance

Measure what matters and give the board confidence. I build FP&A functions, 3-year plans, investor-grade reporting, and capital efficiency frameworks that drive better decisions.

FP&A Transformation Board Reporting 3-Year Planning Investor Readiness
Strategy → Growth → Yield → Build → Optimise → Measure

Industries

Deep operating experience across four sectors

Marketplaces and Classifieds

  • Two-sided platform design
  • Liquidity and unit economics
  • Advertising publisher and demand-side media facilitation
  • Analytics and attribution

SaaS and Subscription

  • SaaS metrics and cohort analysis
  • Subscription model design
  • Pricing and packaging strategy
  • Net revenue retention frameworks

Consumer and D2C

  • General eCommerce, FMCG and brown box
  • Travel, real estate, automotive, personal care
  • Pure-play vs omnichannel strategy
  • Channel conflict management

Warehousing, Logistics and Supply Chain

  • Partner selection and end-to-end warehouse strategy
  • Automation and robotics deployment
  • Transport network optimisation
  • IoT tracking and sustainable carbon reporting

Results

Outcomes that compound

D2C Transformation

Brother International

Led the D2C transformation from business case to launch. Built the eCommerce platform, integrated with S4Hana for order management, and ran change management across inventory and supply chain.

IRR delivered 25%
Duration 2 years
Growth Acceleration

Shippit

Fractional CFO then CCO. Uplifted FP&A and built the 3-year plan. Accelerated revenue growth, collapsed attrition, and secured Uber and DoorDash partnerships for a new ultra-fast delivery offering.

Revenue growth Y/Y 21% → 65%
Attrition reduced 4% → 0.5%
PE Value Creation

PE-Backed Consumer Business

Confidential engagement with a PE-backed consumer business. Diagnosed value creation initiatives across pricing, inventory, and operating model design to strengthen profitability and capital efficiency.

Excess inventory rationalised ~$6M
Working capital released $2.4M

How We Use AI

A human-AI partnership for sharper insights and faster decisions

We use AI to accelerate the analytical, data-heavy, and scenario-intensive elements of our work. Our consultants lead strategic thinking, challenge assumptions, align leadership teams, and drive execution. This partnership produces outcomes neither could achieve alone.

We deploy AI in three distinct roles. Each role has a clear purpose. Each is paired with human judgment that sets the agenda and signs off on every output.

Tools

AI rapidly ingests financials, market data, customer datasets, and benchmarks to run scenarios and identify patterns at a pace that would otherwise be impossible.

Assistants

Generative AI drafts analyses, visualisations, and recommendations. Predictive models surface opportunities and risks proactively, before they show up in the management report.

Peers

AI works alongside us on complex tasks such as segmentation, optimisation, and forecasting. Consultants always provide final validation and contextual nuance.

Our standards

Speed without rigour creates risk. We hold ourselves to a clear set of standards on every engagement that uses AI.

  • Data privacy and security. Especially with sensitive financial and strategic information.
  • Transparency and auditability. Every model, assumption, and output is documented and reviewable.
  • Bias detection and mitigation. Built into how we frame forecasts and recommendations.
  • Clear accountability. Every deliverable carries human sign-off. No exceptions.

Engagement

Two ways to work together

Defined Scope

Transformation and execution projects

A structured engagement around a specific outcome. I embed into your team for 3 to 6 months and own the delivery from diagnosis through to implementation.

  • D2C or digital channel builds
  • FP&A transformation and 3-year planning
  • Pricing architecture redesign
  • Operational efficiency and cost restructuring
  • PE value creation plan development

Advisory

Strategic guidance and board support

Ongoing senior counsel for founders, CEOs, and investors who need an experienced finance operator in their corner without a full-time commitment.

  • Board and investor advisory
  • Strategic reviews and due diligence
  • Capital allocation and portfolio strategy
  • GTM and commercial strategy counsel
  • Transaction and liquidity event support
CPA Qualified
CPA Australia
MIT Sloan
AI for Business Strategy
Divisional CFO
eBay Classifieds / Gumtree APAC

Testimonials

What leaders say

Remi brings a rare combination of strategic clarity and hands-on execution. He was instrumental in launching our D2C channel and aligning marketing, tech, and ops into one high-performing unit.

Vice President, eCommerce & ProductGlobal Travel Tech

Remi guided our business through explosive growth with maturity and precision. He's a natural leader who brings clarity to strategy, inspires teams, and delivers beyond his remit.

Marketing DirectorMarketplace Platform

Remi frequently challenged our assumptions and brought thoughtful leadership to both product and commercial decisions. He's a trusted advisor I regularly call on.

Head of ProductSaaS Scale-Up

Give him a shoestring and he'll build the shoe. Remi gets things done. He's creative, resourceful, and brings real energy to the team.

Founder & CEOeCommerce Venture

Ready to talk?

If your business is at an inflection point and needs senior finance leadership, let's start a conversation about what the right engagement looks like.